United for a Stronger Hospitality
Federation of Kerala Hotels Association is the umbrella Organization of Star Classified/ Facility Hotels, Classified and Approved Restaurants. Resorts and Heritage Hotels having liquor Permits Operating in the State of Kerala. 'Wine and Dine' was considered to be an integral part of tourism Policy of any government from time immemorial. Hence to promote tourism adhering to the National Slogan "Incredible India" and "Atithi Devo Bhava", the govt. of Kerala took effective steps to grant liquor permits to tourist hotels for the last several decades, which necessitated in the formation of an Association of Hotels under the label "Kerala Bar Hotels Association" which has now been renamed as "Federation of Kerala Hotels Association" [FKHA].
Kerala being a tourist destination known by "Gods Own Country among the world famous tourist centres, hospitality has now emerged as a rapidly growing business segment. Having considered the need to unify various operators in the hospitality sector under a single roof, FKHA has opened its membership to various category of hotels rated above, with its stated objectives.
Evolution ofTourist Hotelswith LiquorPermits in Kerala
The freedom to enjoy a wide variety of favourite foods and drinks has been the major attraction of Kerala for foreign as well as domestic tourists. Most foreign tourists who visit Kerala are from countries with cooler climates and prefer chilled beverages.
Hotels being a part of the hospitality industry demand an offer of choice of drinks to all classes and segments of tourists. Liquor permits issued to tourist hotels in the State of Kerala are controlled, inter alia, by the Foreign Liquor Rules, which were framed and brought into force with effect from 01.04.1953.
These Rules provide for issuing different kinds of liquor permits in hotels in the interest of promotion of tourism in the State. The rule which stands on the statute book today is the result of many changes made in the original rule on account of several policy changes of the State Government on the issue of foreign liquor and tourism development.
Our Mission
To strive for the betterment of Hotel Industry and secure a dominant role as a contributor to sustainable tourism development by ensuring employment generation, economic prosperity and social development; achieve greater standards for the hospitality industry, especially for hoteliering and create a positive public image for the entire hotel industry within and outside the State.
Our Vision
To be the most influential and respected body driving excellence, innovation and sustainability in Kerala's hospitality industry, while enhancing member success and elevating Kerala as a global tourism destination.
OUR OBJECTIVES
Promote and protect the interest of the hotel industry and its members by lawful means.
Promote and protect the interest of the hotel industry and its members by lawful means.
Address member concerns and seek effective solutions from government authorities.
Resolve disputes among members and with customers/employees amicably.
Initiate training, R&D, HR development, quality & productivity programs and publications.
Act as an agent and representative of our members.
Liaise with likeminded bodies and obtain affiliations within and outside Kerala.
Secure loans, donations and facilities from government, banks and members for industry growth.
Acquire and manage assets to support the federation's objectives.
Provide financial assistance to deserving associations, individuals and members.
Work with government committees and socio-economic forums for tourism promotion.
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